“SOFT POWER”, COMMUNICATION AND THE PROBLEM OF HUMANITARIAN CRISIS

The article is devoted to the philosophical inquiry of the worldview connection between soft power, information and humanitarian crisis of modernity. The purpose of the work is the integrative philosophical analysis of the expression of the “soft power” and informational technologies in the modern social context. It has been concluded that the main negative aspect of “soft power” influence is depreciation of human personality as the last value of the informational society. The way out can be found in transformation of the systems and sub-systems of social communication. Key words: Knowledge, Soft Power, Influence, Information, Society.